Privacy Policy

Fair Processing Notice for Online Customers of FKA Brands Ltd

We are committed to protecting and respecting your privacy and safeguarding any personal data that you give to us.  We are transparent about the processing of your personal data and this notice sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

We are a controller under the UK GDPR and the Data Protection Act 2018.

We are:

FKA Brands

Somerhill Business Park, Five Oak Green Road, Tonbridge, Kent TN11 0GP 

Phone: 01732 354828


What personal data do we collect about you?  How will we use that personal data? What is our legal basis for processing your data?

1. Account

In order for you to create an account, we need your name and email address. This data is only used to create an account for you.  You consent to create an account with us when you put in your details. Once you have created an account, we are permitted to send you marketing information under the legal basis of legitimate interest. You can opt out of receiving our marketing emails at any time.

2. Purchases and Delivery

When you purchase something through our website, your payment data are sent directly to our payment handlers and your delivery details are sent directly to our delivery partners.  We don’t ever handle your payment card details.  

We keep a copy of your delivery data to ensure we can find your details in the case of an issue. We also share this with our customer management partner and this is a legitimate interest for us.

For billing, we require your first name, last name, address, phone and email. For an alternative shipping address, we require the first name, last name and address

3. Marketing

We will send you marketing information if you have opened an account with us, purchased a product, or abandoned your cart and our legal basis for doing so is legitimate interest.

You can also choose to receive marketing from us by signing up to receive it with your email address.

If you unsubscribe from any emails, we will keep your email address in a suppression list for five years so that we don’t email you again by accident. This is a legitimate interest for us.

Do we use any automated decision making?

We do not use any automated decision making.

Who do we share your personal data with? 

We share your data with:

·      Our software providers, (eg our CRM provider)

·      Our delivery partners

·      Our customer management partners

·      Email platforms

Do we transfer your personal data outside of the UK?

Our head office is in the United States and staff data is transferred there for administrative purposes. This is a legitimate interest for us as an international business.


We use the International Data Transfer Agreement as the data transfer safeguard; it was drafted by the Information Commissioner and is a lawful data transfer safeguard.

How long do we keep your personal data for? 

We will hold your data for seven years for HMRC purposes, if you have purchased an item from us.

If you unsubscribe from any emails, we will keep your email address in a suppression list for five years so that we don’t email you again by accident. This is a legitimate interest for us.

Your rights as a data subject 

You have rights in respect of our processing of your personal data which are:

  • To access to your personal data and information about our processing of it.  You also have the right to request a copy of your personal data (but we may need to remove information about other people).
  • To rectify incorrect personal data that we are processing.
  • To request that we erase your personal data if:
    • we no longer need it;
    • if we are processing your personal data by consent and you withdraw that consent;
    • if we no longer have a legitimate ground to process your personal data; or
    • we are processing your personal data unlawfully
  • To object to our processing if it is by legitimate interest.
  • To restrict our processing if it was by legitimate interest.
  • To request that your personal data be transferred from us to another company if we were processing your data under a contract or with your consent and the processing is carried out automated means.

If you want to exercise any of these rights, please contact us.

List of cookies we collect
The table below lists the cookies we collect and what information they store.

Cookie name What it does
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The item that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer ID with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the customer segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND Your session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have recently emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CTN The number of items in your Wishlist.


Use Of Cookies
A cookie is a small text file that is placed on your device containing information about your use of a website.

We use cookies on our website as part of giving visitors the best possible experience. By continuing to visit this site you are agreeing to the use of cookies and similar technologies for the purposes described in this policy.

Cookies are used to store data on your device to manage your shopping basket, also meaning that the basket contents are kept between visits. A number of cookies are used to record technical information necessary for our web servers to work properly. No personally identifiable information in stored in these cookies.

Google Analytics
These cookies are used to store information, such as what time your current visit occurred, whether you have been to the site before, and what site referred you to the web page. These cookies contain no personally identifiable information but they will use your computer’s IP address to know from where in the world you are accessing the Internet.

Google stores the information collected by these cookies on servers in the United States. Google may transfer this information to third-parties where required to do so by law, or where such third-parties process the information on Google’s behalf.

In order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to stop data being sent to Google Analytics.

The Google Analytics Opt-out Browser Add-on does not affect usage of the website in any other way. A link to further information on the Google Analytics Opt-out Browser Add-on is provided below for your convenience.

For more information on the usage of cookies by Google Analytics please see the Google website. A link to the privacy advice for this product is provided below for your convenience.

We use cookies to improve the relevancy of ads on Google and other websites; this is called remarketing and can be opted out of through Google’s Ad Settings.

Disabling Cookies

If you would like to restrict the use of cookies you can control this in your Internet browser. Links to advice on how to do this for the most popular Internet browsers are provided below for convenience and will be available for the Internet browser of your choice either online or via the software help (normally available via key F1).

Internet Explorer

Google Chrome

Mozilla Firefox

Apple Safari